Story by Rod Charles
Adrian Grenier, The 35-year-old star of Entourage, has always known how to make an entrance — and a statement.
According to Look To The Stars, after reading Jeffrey Sachs’s “The End of Poverty” Grenier felt motivated to make a difference and did so by hosting a “Fund Rager” for Kiva.org, a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the Internet and a worldwide network of microfinance institutions, Kiva.org lets individuals lend as little as $25 to help create opportunity around the world.
This could explain Grenier’s success not only in film, but also in fighting for great causes like the environment.
Grenier recently picked up awards from Global Green USA and Opportunity Green for his work on SHFT, a website advocating green living through traditional and social media.
In 2011, Bonnie Christian reported in the Huffington Post that the 12th Annual Sustainable Design Awards, hosted by Global Green USA, were held in New York to celebrate people and companies who are fighting climate change and improving the environment through creative innovations. Grenier received the entertainment and design award for his work through SHFT.com, social media and traditional media to communicate and promote eco-friendly lifestyle choices.
“Look, I’m cynical, like we all can be. But as a man, you have to pierce through the cynicism — take responsibility for your choices and find what’s important to you,” Grenier told Dosomething.org when asked why he’s fighting to prevent oceanic pollution and preserve aquatic wildlife, such as bluefin tuna (a species on the decline). “It has less to do with following one particular cause than it does with participation — a willingness to engage.”
A far cry from his role as large-living Vincent Chase in “Entourage,” Grenier hosts the show “Alter Eco” on the channel Planet Green. Alter Eco (you can watch an episode here) is an eco lifestyle and makeover series presented by Grenier and his team of green activists, experts, and friends. On the show, he speaks out about the little changes people can make to be kinder to the environment.
Grenier also co-hosted the first annual Charity Water Ball in 2006 with Jessica Stam. Accoording to Dosomething.org, Grenier is also an ambassador for Oceana. Founded in 2001, Oceana is the largest international organization focused solely on ocean conservation.
As if all of that isn’t enough, Grenier also drives a Prius, a hybrid car, and has a solar-powered home in Brooklyn, New York.
For his work making the world a greener and better place, we’re happy to be a part of Adrian’s Entourage.