Green Living

June 11, 2012

Green Celebrity of the Week: Jamie Oliver gets cooking


Rod Charles
Kalev Contributor

Celebrity chef Jamie Oliver is working hard to make the world a greener place — and we’re not just talking about the vegetables he cooks.

Oliver is one of the world’s best-loved television personalities and one of Britain’s most famous exports. Jamie has had huge success with television series The Naked Chef (BBC)Jamie’s KitchenJamie’s School DinnersJamie’s Great Italian Escape, Jamie’s ChefJamie at Home and Jamie Oliver’s Food Revolution, a TV show about Jamie’s visits to school cafeterias around the country to promote serving fresh foods.

According to Green Celebrity Parents, “processed-food production really takes a toll on the environment (and those eats are often packaged in non-recyclable containers), so buying fresh foods is a fine choice for your family’s health and the planet.”

Perhaps his most obvious green contribution has been simply promoting healthy eating and teaching
young people where food comes from. One of his partners is Food For Life Partnership, ”A network of schools and communities across England committed to transforming food culture. Together we are revolutionizing school meals, reconnecting children and young people with where their food comes from, and inspiring families to grow and cook food.”

He is quoted in his charity website Jamie Oliver Foundation: “My charity aims to inspire people to reconnect with food. It’s all about raising awareness and individual responsibility, resuscitating dying food culture around the world and, ultimately, keeping cooking skills alive.”

Kalev.Com reported that Oliver had teamed up with actor Ryan Gosling and Canadian musician Bryan Adams to challenge companies like McDonald’s who were using ammonium hydroxide in hamburger meat. The National Post reported that McDonald’s stopped using the ‘pink slime’ in their food after these celebrities petitioned against the company.

“Most people are simply not aware of where their food comes from,” says Oliver, who complained 70% of America’s Beef is Treated with Ammonia and spoke out against the “pink slime on his program that is featured on YouTube.

According to Green Celebrity, ”Jamie has been recognized for his work as a proponent of healthy lifestyles.
He has received awards such as the Emmy Award for Best Reality series in 2010, the South Beach Food & Wine Festival Global Citizen Award in 2008, and the Outstanding Achievement Award in the Observer Food Monthly Awards section in 2006 for “Jamie’s School Dinners” which took place in March of 2006.”

Oliver is a supporter of The Royal Society for the Prevention of Cruelty to Animals, “the UK’s leading animal welfare charity. We rescue, rehabilitate and rehome hundreds of thousands of animals each year. We offer advice on caring for all animals and campaign to change laws that will protect them, which we will enforce through prosecution.”

He has also been very active with Rays of Sunshine, formed in 2004 to help children who are living with serious or life-limiting illnesses between the ages of 3-18, across the United Kingdom.

For all his hard work educating people about food and their environment, we think that Jamie Oliver is a man of impeccable taste. There’s no question Oliver has started a real revolution!

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